Culture for research

In 1947 Carlo Barassi, engineer of Pirelli, together with Renato Teani, in the financial dpt. of Pirelli, Pio Reggiani and Aldo Bai, founded the company Ar-flex (flexible furniture), that became later arflex.
They worked together with a young architect Marzo Zanuso and began to experiment the use of foam rubber and elastic tapes for the furniture market.


In history and life of a company there are events and moments of special meaning, which are awards for merit acknowledged by everybody. Those first memorable moments in the history of arflex coincide with the company's creation, in modest premises in Milan's Corso di Porta Vittoria. It was there that the first manufacturing and sales team was formed, but the arflex company was only presented to the public for the first time in 1951, at the IX Triennale in Milan, after two years of experimentations. This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company's history, because right this experimental interest, if not separated from commercial purposes, shows the will of creating high technological and esthetical level products, based on deep research and experimentation. The golden medal at the IX Triennale assigned to Lady armchair was above all recognition of Arflex manufacturing philosophy.

 
Fiat topolino
 

Arflex is constantly focused on cultural experimentation, that allows to impose new, technological products, that were totally new at that time, as, for example, four models of Marco Zanuso : Lady armchair (1951, award Medaglia d’oro at IX Triennale), Sleep-o-matic sofa (also in 1951, award Medaglia d’oro at X Triennale), Martingala armchair (1952), Fourline armchair (1964, award Medaglia d’oro at XIII Triennale), then Fiorenza armchair (Franco Albini, 1952), Lucania chair (De Carlo 1954), Delfino armchair (Carboni, first example of animal-design), Cubo armchair (Castiglioni 1957), made on occasion of the event in Como “colors and shapes of the today’s home”, realized as prototype and never put in production.


Elettra and Neptunia chairs (1953 and 1954) designed by BBPR or Hall seat (Menghi, 1958) and the first furniture directional pieces designed by Roberto Menghi in 1961, allow to extend the production to the office furniture or to public spaces, together with home space.

 

Between 1951 and 1954 arflex produced various models of car seat designed by Carlo Barassi ('MilleMiglia' and 'Sedile Lettino' suitable for 'Fiat Topolino'). These were fitted into the vehicle instead of standard production seats and offered outstanding comfort, thanks to the use of foam rubber and elastic tapes. The covers were removed and the seatbacks were flappable. Arflex strove to make its contribution to the comfort of those Italians, who were beginning to travel.

Elettra
Sleep-o-matic
Delfino
 

Between 1955 and 1960 arflex began its diffusion on international markets with creation of consociated societies for manufacturing and sales in Benelux, France, Switzerland and Spain.

 

The rose of designers collaborating with the company enlarges during those years, including several components of Italian design and projecting managers of new generations: just to quote Carlo Bartoli, Maurizio Calzavara, Joe Colombo, Sergio Mazza till Cini Boeri.

 

Very innovative, both on technological and formal side, are the products starting from second half of the 60es: Gaia (Bartoli, 1965) is an armchair in polyester resins and glass-fibre; Bobo (Boeri, 1967) is the first mono-block seat in polyurethane foam without internal structure; Serpentone (Boeri, 1971) is a revolutionary sofa in polyurethane assuming winding shapes for an endless length. Immediately after comes the Strips series (Boeri 1972 Compasso d'Oro in 1979) perfect testimonials of a new way of being totally unbound to traditional 'labels', lived as a liberating attitude, to be treated like sleeping-bags or soft wind-jacket to wear.

While collaboration with architects and designers becomes larger, towards end of the 60es arflex gives birth to other consociated companies (arflex Japan was founded in 1969, arflex du Brasil in 1970) a sort of arflex-look coming out few years later all over the world.


In 1969 the new factory in Limbiate was built and show-room were renewed, from the one in Rome to the historical seat in Milan's Via Borgogna.

 

In 1966 arflex with Cassina, Tecno and Bernini found the magazine Ottagono, which became one of the most important architectural magazines.
In the 80es arflex under a new property, keeps on maintaining the engagement to collaborate with architects, from Luca Meda, Michele De Lucchi, Anna Castelli Ferrieri, Paolo Nava to Fabrizio Ballardini (Ribalta sofa 1993 awarded in Cologne with award Top Ten), to international architects, as: Oscar Tusquets, Burkhard Voghterr, Isao Hosoe.

 

In 1995 the trademark becomes property of seven salotti spa, who reopens the show-room in Milan's Corso Europa (cured by Pierluigi Cerri 2001), restarts production of a series of products belonging to the historical archive not only for mere re-edition, but also because of its still very modern line, functionality, their surprising actuality and their being unique.

Serpentone
 
 
 

New property keeps on the collaboration with international architects: Studio Cerri, Studio Sottsass, Michele De Lucchi, Isao Hosoe (Dune, 1995 The Design Distinction Award), Hannes Wettstein (Spline International Design Award 2002), Prospero Rasulo, Carlo Colombo, Christophe Pillet, Vincent Van Duysen, Cini Boeri, Carlo Ferrando, Mauro Lipparini, Burkard Vogtherr, and restarts collaborating with young designers as Monica Graffeo producing the Mints chair (Young&Design award 2004).
arflex restarts the 'experimentation-research' created by arflex in 1950, where the shape of the object was given by using materials and technologies; examples of this are the table designed by Stefano Gallizioli in 2002: its shape is bound to innovative registered technology for production and assemblage of the top or the seats for airports designed by Mangiarotti in 1998, where the marble-base was produced with a new cutting technology. These products just remained prototypes, while shelves Live designed by Giuseppe Viganò in 2004, were put in production. The designer adapted the shape of the shelf to the utility-patent invented by the company.

Starting from 2005 the architect Carlo Colombo performs the important rule of artistic director of arflex.
As first step, he planned again the internal space of the showroom in Milan, giving a new idea of interior and design.
In 2006 he designed the armchair Cocca, that expresses the synthesis between hard and soft : from one side there is the hard frame in polyurethane, made from one unique mould, synonymous of modernity and resistance, designed to confront time, and from the other side the soft, with the comfort, welcome and relax.

In 2007 arflex celebrates 60 years of the brand, making an event in Via Savona, in Milan, presenting his historical archive, that was visible for the very first time to the public.
In the same year, arflex won two very important awards : “Wallpaper Jaguar” for bookcase Twist, designed by the architect Carlo Colombo and for the best re edit product, designed by Mario Marenco.

Starting from 2008, arflex starts the splendid relationship with the Swedish architects Claesson, Koivisto, Rune, who designed in 2010 the furniture elements Hillside, that won the “Wallpaper Design Award”.
Always in the same year, arflex presents for the first time in his history, the Cloud collection for outdoor, designed by Carlo Colombo. This project permits to arflex to win the award “Edida Elle Décor International Design Awards” 2010/2011.

In 2013 Claesson Koivisto Rune designed the armchair Hug, that becomes immediately a model with success in community and home space. The Hug family was designed and planned with particular and total care, in order to give the maximum of flexibility to the client, in order to be nice and beautiful from the aesthetical point of view, in order to be personalized in colors and materials.

2014: arflex invites to discover the new project designed and coordinated by Jean Nouvel, called KNP. It is the interrogation on the archetype of the sofa, the reinterpretation of the today’s technologies, in order to propose a new way to live, to sit down, to love, to roll up, to divide : it is a new way to create a “nest”…..
In the same year, arflex starts a new cooperation with the architect Luca Nichetto, who designed a series of new projects that contribute to create the style of living in the home spaces, typical of the Italian design.
The seat system Ladle wants to modernize the design in contemporary key, but above all the feeling and comfort of the classical seats of 60’s years.

In 2015 Claesson Koivisto Rune present a seat project called Mangold, inspired to art and geometrical shapes of the architecture, in order to create a never ending numbers of compositions.
The armchairs Jim&Jules, designed always by the Swedish architects, are simple armchairs but with a very high seat comfort. Their round shape permits to place them in all ambiences, in an architectural contest.
Arflex begins also the cooperation with the Spanish architect Mario Ruiz, who designed the model Bliss, that can be adapted in a home space or also for contract and community, for the versatility of the legs.

2016: arflex increases its collection with significant pieces of the historical archive, arriving to have fourteen icons of the Italian design, designed by the architects Cini Boeri, Franco Albini, BBPR., Marcello Cuneo, Mario Marenco, Erberto Carboni and Roberto Menghi.
Arflex presents the new seat collection Bonsai, designed by Claesson Koivisto Rune, inspired by reflections upon Japanese aesthetic and culture.
In stark contract, rectilinear wooden platforms supported on low, wooden legs elevate these rounded, upholstered forms above the floor plane.
The relationship with the office Bernhardt&Vella permits to realize for the first time in the arflex history the lamp Papillon and the screen Vela, where two colored glasses with different, but complementary shapes, play with transparencies.

Museum

MoMa in New York ( Gaia, Lady )

CPermanent collection The Chicago Athenaeum ( Dune )

Triennale in Milan ( Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia )

Triennale in Tokyo permanent museum ( Lady, Fiorenza )

Museum of contemporary furniture in Ravenna ( Lady, Martingala, Fiorenza, Antropus, Tripoltrona, T-line, Felix, Privè, O-line, Triennale, Strips, Bicia )

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Informativa resa ai sensi dell´art. 13 del d.lgs. n. 196/03 - Codice in materia di protezione dei dati personali a coloro che interagiscono con i servizi web di seven salotti spa, accessibili per via telematica dai siti: www.arflex.it -www.arflex.com, www.sevensalotti.it e tutti i sotto domini (
di seguito denominati ‘ Siti ‘ )

1. Tipi di dati trattati

Dati di navigazione
Le procedure software e sistemi informatici preposti al funzionamento dei siti acquisiscono, nel loro normale esercizio, alcuni dati personali la cui trasmissione è implicita nell´uso dei protocolli di comunicazione in Internet.
Si tratta di informazioni che non sono raccolte per essere associate a interessati identificati, ma che per loro stessa natura potrebbero, attraverso elaborazioni ed associazioni con dati detenuti da terzi, permettere di identificare gli utenti.

In questa categoria di dati rientrano gli indirizzi IP o i nomi a dominio dei computer utilizzati dagli utenti che si connettono ai Siti, gli indirizzi in notazione URI ,delle risorse richieste, l´orario della richiesta, il metodo utilizzato nel sottoporre la richiesta al server, la dimensione del file ottenuto in risposta, il codice numerico indicante lo stato della risposta data dal server (buon fine, errore, ecc.) ed altri parametri relativi al sistema operativo e all´ambiente informatico dell´utente.

Questi dati vengono utilizzati al solo fine di ricavare informazioni statistiche anonime sull´uso dei Siti e per controllarne il corretto funzionamento e vengono cancellati immediatamente dopo l´elaborazione.

I dati potrebbero essere utilizzati per l´accertamento di responsabilità in caso di ipotetici reati informatici ai danni dei Siti.

L´invio facoltativo, esplicito e volontario di posta elettronica agli indirizzi indicati su questi Siti comporta la successiva acquisizione dell´indirizzo del mittente, nonché degli eventuali altri dati personali inseriti nella comunicazione.

2. Finalità del trattamento dei dati

I dati personali dell´Utente raccolti da seven salotti spa saranno comunicati alla rete vendita nonché a soggetti che collaborino in attività commerciali di seven salotti spa per la presentazione dei prodotti, della rete di vendita, invio di comunicazioni informative e promozionali, anche di natura commerciale, newsletter, di materiale pubblicitario e/o offerte di beni e di servizi, a mezzo posta, internet, telefono, e-mail, SMS, MMS.

All´interno di seven salotti spa potranno venire a conoscenza dei dati personali dell´Utente gli organi societari, il personale aziendale, il Responsabile e gli incaricati del trattamento dei dati personali.

I dati personali dell´Utente potranno essere comunicati a eventuali soggetti qualificati che forniscano a seven salotti spa prestazioni o servizi strumentali alle finalità sopra indicate compresi i soggetti e le società che gestiscono e/o partecipano alla gestione e/o alla manutenzione dei siti internet e degli strumenti elettronici utilizzati , banche, imprese e società assicuratrici, fornitori e subappaltatori, che forniscono a seven salotti spa prestazioni o servizi strumentali all´invio delle newsletter, di comunicazioni informative e promozionali, anche di natura commerciale, all´elaborazione di
ricerche statistiche e di mercato, all´organizzazione e allo svolgimento di eventi e manifestazioni, anche di natura promozionale, ad aspetti legali, tributari, previdenziali, contabili, organizzativi; qualsiasi altro soggetto cui i dati dovranno essere comunicati in base ad un´espressa disposizione di legge.

L’Utente che decide di condividere alcuni contenuti del sito tramite i social network, i suoi dati potranno essere visibili da altri utenti del social network.

I dati personali potranno essere trasferiti all´estero, in conformità a quanto previsto dalla normativa vigente, anche in Paesi non appartenenti all´Unione Europea.

3. Diffusione dei dati

I dati personali dell´Utente non saranno comunicati, né diffusi ad altri soggetti oltre a quelli elencati nella presente informativa.

4. Condivisione dati tramite social network

L’Utente che decidere di condividere contenuti tramite social network ( Youtube, Printerest, Twitter, Facebook e altri) i siti potrebbero accedere a informazioni del suo account se ha attivato condivisione dei dati del suo account con applicazioni di terze parti. La condivisione di dati può essere disattivata con applicazione di terze parti accedendo alle impostazioni del suo account.

5. Diritti dell´interessato

l´Utente potrà esercitare i diritti previsti dall´art. 7 del D. Lgs. 30 Giugno 2003, n. 196

1. L´interessato ha diritto di ottenere la conferma dell´esistenza o meno di dati personali che lo riguardano, anche se non ancora registrati, e la loro comunicazione in forma intelligibile.

2. L´interessato ha diritto di ottenere l´indicazione:

a) dell´origine dei dati personali;
b) delle finalità e modalità del trattamento;
c) della logica applicata in caso di trattamento effettuato con l´ausilio di strumenti elettronici;
d) degli estremi identificativi del titolare, dei responsabili e del rappresentante designato ai sensi dell´articolo 5 com 2;
e) dei soggetti o delle categorie di soggetti ai quali i dati personali possono essere comunicati o che possono venirne a conoscenza in qualità di rappresentante designato nel territorio dello Stato, di responsabili o incaricati.

3. L´interessato ha diritto di ottenere:

a) l´aggiornamento, la rettificazione ovvero, quando vi ha interesse, l´integrazione dei dati;
b) la cancellazione, la trasformazione in forma anonima o il blocco dei dati trattati in violazione di legge, compresi quelli di cui non è necessaria la conservazione in relazione agli scopi per i quali i dati sono stati raccolti o successivamente trattati;
c) l´attestazione che le operazioni di cui alle lettere a) e b) sono state portate a conoscenza, anche per quanto riguarda il loro contenuto, di coloro ai quali i dati sono stati comunicati o diffusi, eccettuato il caso in cui tale adempimento si rivela impossibile o comporta un impiego di mezzi manifestamente sproporzionato rispetto al diritto tutelato.

4. L´interessato ha diritto di opporsi, in tutto o in parte:

a) per motivi legittimi al trattamento dei dati personali che lo riguardano, ancorché pertinenti allo scopo della raccolta;
b) al trattamento di dati personali che lo riguardano a fini di invio di materiale pubblicitario o di vendita diretta o per il compimento di ricerche di mercato o di comunicazione commerciale.

6. I Titolari e il Responsabile del trattamento

Titolare del trattamento è seven salotti spa con sede legale in Giussano Via Pizzo Scalino 1. Responsabile del trattamento dei dati personali per conto di seven salotti spa è il responsabile della privacy, domiciliato, per l´incarico ricoperto, presso la sede della seven salotti spa. Qualsiasi richiesta relativa ai dati personali trattati potrà essere rivolta al medesimo scrivendo all´indirizzo di posta elettronica privacy@arflex.it