Culture for research

In 1947 Carlo Barassi, engineer of Pirelli, together with Renato Teani, in the financial dpt. of Pirelli, Pio Reggiani and Aldo Bai, founded the company Ar-flex (flexible furniture), that became later arflex.
They worked together with a young architect Marzo Zanuso and began to experiment the use of foam rubber and elastic tapes for the furniture market.

In history and life of a company there are events and moments of special meaning, which are awards for merit acknowledged by everybody. Those first memorable moments in the history of arflex coincide with the company's creation, in modest premises in Milan's Corso di Porta Vittoria. It was there that the first manufacturing and sales team was formed, but the arflex company was only presented to the public for the first time in 1951, at the IX Triennale in Milan, after two years of experimentations. This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company's history, because right this experimental interest, if not separated from commercial purposes, shows the will of creating high technological and esthetical level products, based on deep research and experimentation. The golden medal at the IX Triennale assigned to Lady armchair was above all recognition of Arflex manufacturing philosophy.

Fiat topolino

Arflex is constantly focused on cultural experimentation, that allows to impose new, technological products, that were totally new at that time, as, for example, four models of Marco Zanuso : Lady armchair (1951, award Medaglia d’oro at IX Triennale), Sleep-o-matic sofa (also in 1951, award Medaglia d’oro at X Triennale), Martingala armchair (1952), Fourline armchair (1964, award Medaglia d’oro at XIII Triennale), then Fiorenza armchair (Franco Albini, 1952), Lucania chair (De Carlo 1954), Delfino armchair (Carboni, first example of animal-design), Cubo armchair (Castiglioni 1957), made on occasion of the event in Como “colors and shapes of the today’s home”, realized as prototype and never put in production.

Elettra and Neptunia chairs (1953 and 1954) designed by BBPR or Hall seat (Menghi, 1958) and the first furniture directional pieces designed by Roberto Menghi in 1961, allow to extend the production to the office furniture or to public spaces, together with home space.


Between 1951 and 1954 arflex produced various models of car seat designed by Carlo Barassi ('MilleMiglia' and 'Sedile Lettino' suitable for 'Fiat Topolino'). These were fitted into the vehicle instead of standard production seats and offered outstanding comfort, thanks to the use of foam rubber and elastic tapes. The covers were removed and the seatbacks were flappable. Arflex strove to make its contribution to the comfort of those Italians, who were beginning to travel.


Between 1955 and 1960 arflex began its diffusion on international markets with creation of consociated societies for manufacturing and sales in Benelux, France, Switzerland and Spain.


The rose of designers collaborating with the company enlarges during those years, including several components of Italian design and projecting managers of new generations: just to quote Carlo Bartoli, Maurizio Calzavara, Joe Colombo, Sergio Mazza till Cini Boeri.


Very innovative, both on technological and formal side, are the products starting from second half of the 60es: Gaia (Bartoli, 1965) is an armchair in polyester resins and glass-fibre; Bobo (Boeri, 1967) is the first mono-block seat in polyurethane foam without internal structure; Serpentone (Boeri, 1971) is a revolutionary sofa in polyurethane assuming winding shapes for an endless length. Immediately after comes the Strips series (Boeri 1972 Compasso d'Oro in 1979) perfect testimonials of a new way of being totally unbound to traditional 'labels', lived as a liberating attitude, to be treated like sleeping-bags or soft wind-jacket to wear.

While collaboration with architects and designers becomes larger, towards end of the 60es arflex gives birth to other consociated companies (arflex Japan was founded in 1969, arflex du Brasil in 1970) a sort of arflex-look coming out few years later all over the world.

In 1969 the new factory in Limbiate was built and show-room were renewed, from the one in Rome to the historical seat in Milan's Via Borgogna.


In 1966 arflex with Cassina, Tecno and Bernini found the magazine Ottagono, which became one of the most important architectural magazines.
In the 80es arflex under a new property, keeps on maintaining the engagement to collaborate with architects, from Luca Meda, Michele De Lucchi, Anna Castelli Ferrieri, Paolo Nava to Fabrizio Ballardini (Ribalta sofa 1993 awarded in Cologne with award Top Ten), to international architects, as: Oscar Tusquets, Burkhard Voghterr, Isao Hosoe.


In 1995 the trademark becomes property of seven salotti spa, who reopens the show-room in Milan's Corso Europa (cured by Pierluigi Cerri 2001), restarts production of a series of products belonging to the historical archive not only for mere re-edition, but also because of its still very modern line, functionality, their surprising actuality and their being unique.


New property keeps on the collaboration with international architects: Studio Cerri, Studio Sottsass, Michele De Lucchi, Isao Hosoe (Dune, 1995 The Design Distinction Award), Hannes Wettstein (Spline International Design Award 2002), Prospero Rasulo, Carlo Colombo, Christophe Pillet, Vincent Van Duysen, Cini Boeri, Carlo Ferrando, Mauro Lipparini, Burkard Vogtherr, and restarts collaborating with young designers as Monica Graffeo producing the Mints chair (Young&Design award 2004).
arflex restarts the 'experimentation-research' created by arflex in 1950, where the shape of the object was given by using materials and technologies; examples of this are the table designed by Stefano Gallizioli in 2002: its shape is bound to innovative registered technology for production and assemblage of the top or the seats for airports designed by Mangiarotti in 1998, where the marble-base was produced with a new cutting technology. These products just remained prototypes, while shelves Live designed by Giuseppe Viganò in 2004, were put in production. The designer adapted the shape of the shelf to the utility-patent invented by the company.

Starting from 2005 the architect Carlo Colombo performs the important rule of artistic director of arflex.
As first step, he planned again the internal space of the showroom in Milan, giving a new idea of interior and design.
In 2006 he designed the armchair Cocca, that expresses the synthesis between hard and soft : from one side there is the hard frame in polyurethane, made from one unique mould, synonymous of modernity and resistance, designed to confront time, and from the other side the soft, with the comfort, welcome and relax.

In 2007 arflex celebrates 60 years of the brand, making an event in Via Savona, in Milan, presenting his historical archive, that was visible for the very first time to the public.
In the same year, arflex won two very important awards : “Wallpaper Jaguar” for bookcase Twist, designed by the architect Carlo Colombo and for the best re edit product, designed by Mario Marenco.

Starting from 2008, arflex starts the splendid relationship with the Swedish architects Claesson, Koivisto, Rune, who designed in 2010 the furniture elements Hillside, that won the “Wallpaper Design Award”.
Always in the same year, arflex presents for the first time in his history, the Cloud collection for outdoor, designed by Carlo Colombo. This project permits to arflex to win the award “Edida Elle Décor International Design Awards” 2010/2011.

In 2013 Claesson Koivisto Rune designed the armchair Hug, that becomes immediately a model with success in community and home space. The Hug family was designed and planned with particular and total care, in order to give the maximum of flexibility to the client, in order to be nice and beautiful from the aesthetical point of view, in order to be personalized in colors and materials.

2014: arflex invites to discover the new project designed and coordinated by Jean Nouvel, called KNP. It is the interrogation on the archetype of the sofa, the reinterpretation of the today’s technologies, in order to propose a new way to live, to sit down, to love, to roll up, to divide : it is a new way to create a “nest”…..
In the same year, arflex starts a new cooperation with the architect Luca Nichetto, who designed a series of new projects that contribute to create the style of living in the home spaces, typical of the Italian design.
The seat system Ladle wants to modernize the design in contemporary key, but above all the feeling and comfort of the classical seats of 60’s years.

In 2015 Claesson Koivisto Rune present a seat project called Mangold, inspired to art and geometrical shapes of the architecture, in order to create a never ending numbers of compositions.
The armchairs Jim&Jules, designed always by the Swedish architects, are simple armchairs but with a very high seat comfort. Their round shape permits to place them in all ambiences, in an architectural contest.
Arflex begins also the cooperation with the Spanish architect Mario Ruiz, who designed the model Bliss, that can be adapted in a home space or also for contract and community, for the versatility of the legs.

2016: arflex increases its collection with significant pieces of the historical archive, arriving to have fourteen icons of the Italian design, designed by the architects Cini Boeri, Franco Albini, BBPR., Marcello Cuneo, Mario Marenco, Erberto Carboni and Roberto Menghi.
Arflex presents the new seat collection Bonsai, designed by Claesson Koivisto Rune, inspired by reflections upon Japanese aesthetic and culture.
In stark contract, rectilinear wooden platforms supported on low, wooden legs elevate these rounded, upholstered forms above the floor plane.
The relationship with the office Bernhardt&Vella permits to realize for the first time in the arflex history the lamp Papillon and the screen Vela, where two colored glasses with different, but complementary shapes, play with transparencies.


MoMa in New York ( Gaia, Lady )

CPermanent collection The Chicago Athenaeum ( Dune )

Triennale in Milan ( Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia )

Triennale in Tokyo permanent museum ( Lady, Fiorenza )

Museum of contemporary furniture in Ravenna ( Lady, Martingala, Fiorenza, Antropus, Tripoltrona, T-line, Felix, Privè, O-line, Triennale, Strips, Bicia )



В 1947 году Карло Барасси, инженер Pirelli вместе с Ренато Теани из финансового отдела Pirelli, Pio Reggiani и Aldo Bai, основали компанию Ar-flex («гибкая мебель»), которая позже стала arflex. Вместе с молодым архитектором Марко Занусо, они начали экспериментировать с использованием поролона и эластичных лент для мебели.
истории и жизни компании есть события и моменты особого значения, которые являются наградами за заслуги, признанные всеми. Эти первые незабываемые моменты в истории arflex совпадают с созданием компании, в скромных помещениях в Милане в Корсо ди Порта Виктория. Именно там была сформирована первая команда по производству и продажам, но компания arflex была впервые представлена общественности в 1951 году, на IX Триеннале в Милане, после двух лет экспериментов. Этот ранний контакт с более широкой аудиторией в контексте авангардного художественного события чрезвычайно важен для истории компании. Он показывает стремление создать высокотехнологичные и эстетические продукты, основанные на глубоких исследованиях и экспериментах. Золотая медаль на IX Триеннале, назначенная на креслу Lady, была прежде всего признанием философии производства аrflex.

Fiat topolino

Внимание аrflex постоянно фокусируется на культурных экспериментах, что позволяет создавать новые технологические продукты, которые были совершенно новыми в то время, например: четыре модели Marco Zanuso, кресло Lady (1951 год, награждение Золотого Медаля в IX Триеннале), диван Sleep-o-matic (также в 1951 году,  награждение Золотого Медаля в X Триеннале), кресло Martingala (1952), кресло Fourline (1964 год, награждение Золотого Медаля в XIII Триеннале); кресло Fiorenza (Франко Альбини, 1952), стул Lucania (Де Карло, 1954), кресло Delfino (Карбони, первый експеримент животного дизайна), кресло Cubo (Castiglioni 1957), сделанное для выставкт в Комо «Цвета и формы современного дома», реализованный как прототип и никогда не вводимый в производство.

В период с 1951 по 1954 год в рамках проекта Карло Барасси, arflex выпустил несколько моделей автомобильных сидений (MilleMiglia и Раскладные Кресла для Fiat Topolino). Они заменили стандартные сиденья и обеспечили выдающийся комфорт благодаря использованию поролон и эластичных лент.  Использовались съемные чехлы, а спинки складные. arflex внес свой вклад в комфорт итальянцев, которые начали путешествовать.


В период с 1955 по 1960 год она начала выходить на внешний рынок, создавая дочерние предприятия для производства и продажи в Бенилюксе, Франции, Швейцарии и Испании.
За это время увеличилось количество дизайнеров, сотрудничающих с компанией: итальянских дизайнеров и дизайнеров нового поколения таких как Карло Бартоли, Маурицио Кальзавару, Джо Коломбо, Серхио Мацца до Чини Боэри.

Очень инновационными с технологической точки зрения являются продукты середины 1960-х годов: Gaia (Бартоли, 1965) -  кресло из полиэфирных смол и стекловолокна; Bobo (Боэри, 1967) - первое моноблочное сиденье из пенополиуретана без внутренней структуры; Serpentone (Боэри, 1971) - это революционный диван в полиуретане, который приобретает извилистые формы практически неограниченной длины.
Сразу после этого появилась серия Strips (Боэри 1972,  Compasso d'Oro в 1979 году), которая позволила не привязываться к традиционным «лейблам», давала свободу, к ней относились как к спальным мешкам или мягкой удобной ветровке.

По мере расширения сотрудничества с архитекторами и дизайнерами, к концу 60-х годов arflex создает другие дочерние компании (arflex Japan - в 1969 году, arflex du Brasil - в 1970) появляется своего рода arflex-взгляд,  который несколько лет спустя охватывает весь мир. В 1969 году в Лимбиате была построена новая фабрика, шоурумы были обновлены, начиная с Рима, заканчивая историческим местом в Милане на улице Виа Боргоньа.

В 1966 году arflex вместе с Кассиной, Текно и Бернини основали журнал Ottagono, который на протяжении многих лет был одним из ведущих архитектурных журналов. В 80-х arflex продолжает поддерживать сотрудничество с архитекторами такими как Лука Меда, Микеле Де Лукки, Анна Кастелли Ферриери, Паоло Нава и Фабрицио Баллардини (диван Ribalta 1993,  награжденный в Кельне наградой Top Ten), зарубежными архитекторами: Оскар Туске, Буркхард Вогертер, Исао Хосе.

В 1995 году бренд был продан seven salotti spa, который вновь открывает шоурум в Корсо Европа в Милане (под руководством Пьерлуиджи Черри 2001) и возобновляет серию продуктов из исторического архива не только для простого переиздания, но также из-за ее все еще современности, функциональности, удивительной актуальности и уникальности.


С 2005 года архитектор Карло Коломбо сыграл важную роль художественного руководителя arflex.
В качестве первого шага он придумал новый интерьер выставочного зала в Милане, дал новую идею интерьера и дизайна

В 2006 году он разработал кресло Cocca, которое является синтезом твердое/мягкое: с одной стороны есть твердая рама из полиуретана, изготовленная из одной единственной формы, синоним современности и прочности, предназначенная для долгой службы, а с другой стороны чувства комфорта, теплого приёма и расслабленности.

В 2007 году arflex отмечает 60-летие бренда и представляет на выставке на Виа Савоне свой исторический архив, впервые показывает его публике. В том же году она получила две очень важных награды «Wallpaper jaguar», за книжные шкафы Twist, нарисованы архитектором Карло Коломбо, и за лучший перевыпущенный продукт, нарисован Марио Маренко.

В 2008 года, arflex начинает сотрудничать со Шведскими архитекторами Клаессоном, Койвисто, Руне, которые в 2010 году проектируют книжный шкаф Hillside, который выиграет «Награду за Wallpaper Design Awards».

В том же году, arflex представляет впервые в своей истории коллекцию Cloud для наружного применения, нарисованная Карло Коломбо. Этот проект принесёт arflex награду «EDIDA Elle Décor International Design Awards» в 2010/2011.

В 2013 году Клаессоном, Койвисто, Руне спроектировали кресло Hug, которое сразу же стало успешным в обществе и дома. Серия Hug спроектирована с особой тщательностью, чтобы обеспечить клиенту максимальную гибкость, и быть красивым с эстетической точки зрения, предмет у которого можно выбрать и цвет, и материал.

2014: arflex приглашает на открытие нового проекта, нарисованного и координируемого Жаном Нувелем: KNP. Речь идет о архетипе дивана, о переосмыслении современных технологий, чтобы предложить новый способ жить, сидеть, любить, свернуться , отделиться: это новый способ создать "гнездо"…..
В том же году начинается новое сотрудничество с архитектором Лукой Никетто, который разрабатывает серию новых проектов по созданию домашнего стиля жизни, типичного для итальянского дизайна. Стул Ladle делает снова актуальным и современным дизайн 60-х годов, но прежде всего позволяет передать атмосферу и комфорт классических дизайна.

В 2015 году Клаессоном, Койвисто, Руне представляют проект стульев под названием Mangold, вдохновленный искусством и геометрическими формами архитектуры, возможностью создать бесконечное количество композиций.
Кресла Jules&Jim, нарисованные теми же шведскими архитекторами, это два простые кресла с очень высоким комфортом сидений. Их круглая форма позволяет разместить их во всех помещениях.
аrflex также начинает сотрудничество с испанским архитектором Марио Руизом, с которым начинают работу над серией стульев Bliss, которая может быть использована дома, а также в общественных местах из-за универсальности их ног.

2016: arflex обогащает свою коллекцию  значительными предметами исторического архива,  четырнадцатью иконами итальянского дизайна, спроектированные архитекторами Чини Боери, Франко Альбини, BBPR, Марчелло Кунео, Марио Маренко, Эрберто Карбони и Роберто Менги.
Компания представляет новую коллекцию сидений Bonsai, нарисована Клаессоном, Койвисто, Руне, под впечатлением о японской эстетике и культуре. Контрастируя, прямолинейные деревянные платформы на низких деревянных ножках, поднимают эти округлые и мягкие формы над плоскостью пола.
Сотрудничество  со студией Bernhardt&Vella позволяет впервые в истории arflex представить лампу Papillon и ширму Vela, где два цветных стекла с разными, но дополняющими формами, играют с прозрачными пленками.


MoMa Нью-Йорка (Gaia, Lady)

Постоянная коллекция The Chicago Athenaeum (Dune)

Триеннале Милана (Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia)

Триеннале в Токио, постоянный музей (Lady, Fiorenza)

Музей современной мебели Равенны (Lady, Martingala, Fiorenza, Antropus, Tripoltrona, T-line, Felix, Privè, O-line, Triennale, Strips, Bicia)

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1.2. This privacy policy also makes reference to the Articles 13 and 14 of Reg. (EU) 2016/679 (GDPR – General Data Protection Regulation) on the protection of natural persons with regard to the processing of personal data and the free movement of such data, for those who visit the Seven Salotti S.p.A. website, available at the following website address: or at the alternative URLs,, and
1.3. This policy privacy and the information contained therein only concern the website: and not any other website which can be consulted through the links contained therein.
1.4. This policy privacy and the information contained therein have the purpose of providing information regarding: the types of data processed, the methods of processing, the data storage periods, the nature of the information and any further relevant aspect of which website users (also through the alternative URLs, and must be made aware of by the data controllers, regardless of the purpose of the connection, according to the Italian and the European legislation.
1.5. The website applies to people aged 14 and over, in accordance to art. 8, par. 1 Reg. (EU) 2016/679 and to art. 2-quinquies DLT 10/08/2018, n. 101. By connecting to the website and providing its data, the user, which is the data subject, declares to be at least 14 years old.

2 – Data Controller

2.1. The data controller is the natural or legal person, the public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing of personal data. It shall be incumbent upon the data controller to identify and adopt the appropriate technical and organizational measures to ensure a security level of the personal data processed appropriated to the risk generated by the data processing operations.
2.2. With regards to this website, the data controller is the company Seven Salotti S.p.A. through its legal representative pro tempore, headquartered in via Pizzo Scalino 1, 20833, Giussano (MB); for any clarification or exercise of the user’s rights refer to the following email address:

3 - Personal Data Processor

3.1. The personal data Processor is the natural or legal person, the public authority, agency or other body which processes personal data on behalf of the controller.
3.2. Pursuant to article 28 of the Reg. (EU) 2016/679, the personal data controller may appoint one or more data Processors of the website among those who may have access to the subjects’ personal data, that is to say third party service providers such as, for example, connectivity providers, hosting, domain registration, couriers, IT companies as well as the software provider that deals with the newsletter forwarding and commercial communications service.

3.3. The list of external Processors, as well as the list of internal Processors of Seven Salotti S.p.A., will be kept up to date and can be requested at any time by writing to the following address:

4 - Place of data processing

4.1. Personal data are recorded and guarded on electronic databases owned by the Controller and the data processing generated by the use of website is carried out at the Controller’s registered office located in via Pizzo Scalino 1, 20833, Giussano (MB).
4.2. If necessary, the data relating to the newsletter service may be processed by the Data Processor or by the persons who, under the direct authority of the controller or processor, are authorized to process personal data pursuant to art. 4 n. 10 of Reg. (EU) 2016/679 for this purpose at the headquarter referred to in the preceding subparagraph.

5 – Types of data processed and data processing methods

5.1. As all websites, also this website makes use of log files in which information collected in an automated form is stored during users visits. The gathered information is:
5.1.1. URI (Uniform Resource Identifier) Addresses of requested resources;
5.1.2. The request moment;
5.1.3. The method used to submit the request to the server;
5.1.4. The file size obtained in response;
5.1.5. The numeric code indicating the status of the response given by the server;
5.1.6. Other parameters concerning the operating system and the user’s IT infrastructure.
5.2. The information referred to in paragraph 5.1 are automatically processed and collected in an exclusively aggregate form in order to elaborate anonymous statistical information on the website use and to verify the correct website functioning, as well as for security reasons. This information will be processed on the basis of the Controller’s legitimate interests and deleted within 90 days.
5.3. In addition to the information referred to in paragraph 5.1., the following personal data may also be collected from this website:
5.3.1. E-mail address (in case of an information request e-mail sent by the user at the address or in case of provision of this data made by the same user, to the Controller or qualified entities during contacts, Fairs or events on order to be included in the newsletter service);
5.3.2. Third parties e-mail address (in case of compilation of the website document sharing form through the inclusion of the address of a subject different from the user and the Controller; in this case the user declares that he has been expressly authorized by the person concerned to provide the Controller this personal data or, however, to be entitled pursuant under the existing regulations on the protection of personal data, declaring to indemnify Seven Salotti S.p.A. from any legal action and/or initiative to protect the interests that the person concerned -as a subject whose the e-mail address has been provided - could put in place in case of unlawful data processing due to lack of consent as well as for any further reason);
5.3.3. User’s Name and Surname (if such data is provided in case of an information request e-mail sent by the user at the address or in case of provision of this data made by the same user, to the Controller or qualified entities during contacts, Fairs or events on order to be included in the newsletter service), even if it is contained in the company's name;
5.3.4. Telephone contact and further personal data provided by the user (if this data is provided by the user  through an information request e-mail sent at the address or in case of provision of this data made by the same user to the Controller or qualified entities during contacts, Fairs or events on order to be included in the newsletter service);
5.3.5. Residence/domicile/headquarter company address (iif such data is provided in case of an information request e-mail sent by the user at the address or in case of provision of this data made by the same user, to the Controller or qualified entities during contacts, Fairs or events on order to be included in the newsletter service);
5.3.6. IP Address (Internet Protocol) exclusively for the purpose of the following art. 5.6..
5.4. The personal data referred to in paragraph 5.3. will be processed by the operations indicated in art. 4 n. 2) GDPR, specifically: collection, registration, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of data.
5.5. The personal data referred to in paragraph 5.3, also of an identifying type, are collected and processed in an automated manner for the purposes set out in the following art. 6.
5.6. The information referred to in paragraph 5.1. may be used for the assessment of liability in case of  cybercrimes against this website, as is the personal data referred to in paragraph 5.3.6. which are processed exclusively for this purpose.
5.7. For security purposes (anti-spam filters, firewalls, virus detection), information and automatically recorded data referred to in paragraph 5.1. may be used to block attempts of website damage or other harmful or crimes activities, according to the legitimate interests pursued by the Controller or and the current legislation.
5.8. In case of submission of a CV for a possible work opportunity, the data is considered voluntarily provided by the user at the time when the e-mail has been sent. The CV will be examined and, if it will be saved or otherwise stored for future working partnerships, a synthetic information document will be provided from Seven Salotti S.p.A. to the user according to the current legislation.
5.9. The information that website users will make public through the services and tools available are considered provided by the user knowingly and willingly, by exempting Seven Salotti S.p.A. from any responsibility according to the violation of the law. The user has the task of checking whether he has the permission to enter personal data of third parties obtained, published or shared through this website and guarantees to have the right to communicate or disseminate them; It is also up to the user to verify whether he has the permission to include any content protected by national and international rules.
5.10. The data referred to in art. 5.3. may be communicated by the Controller to its agents/retailers if this is requested by the user at the time he sends an e-mail to the address requiring information about the resellers from which the goods produced by Seven Salotti S.p.A. can be bought and advertised through this website.

6 - Purpose of processing and data retention period

6.1. The personal data . 5.3. collected from the website are used for the following purposes:
6.1.1. Performance of a contract between the user and Seven Salotti S.p.A. or taking steps at the request of the data subject prior to entering into a contract;
6.1.2. Provision of services provided by the website;
6.1.3. Sending of newsletters to the user at the same address provided to Seven Salotti S.p.A. or qualified entities during contacts, Fairs or events on order to be included in the newsletter service;
6.1.4. Sending of advertising and commercial communications on products and services provided by Seven Salotti S.p.A.;
6.1.5. Performance of obligations for compliance with a legal obligation to which the controller is subject (accounting, tax, etc.).
6.2. The preservation of the information referred to in art. 5.1. will be carried out for the period strictly necessary to the attainment of the above-mentioned purposes and in any case not exceeding the termination of the same purposes, with cancellation thereof within 90 days of collection.
6.3. The preservation of the information referred to in art. 5.3 will be carried out for the period strictly necessary to the attainment of the above-mentioned purposes referred to in paragraph 1 and in any case not exceeding the termination of the same purposes except where it is necessary to store them by legal requirement. The data may also be storage for the time required by the Controller or by the Processor designated for establishing, exercising or defending their legal claims in judicial proceedings, within the prescription period of any civil or criminal action taken against them.
6.4. In case of personal data processing based on the user's consent referred to in art. 5.3., Seven Salotti S.p.A. may storage personal data until such consent will be revoked.
6.5. Data used for security purposes referred to in previous art. 5.7. are stored for the time strictly necessary to achieve this goal and in any case will be deleted within 60 days.

7 – Legal basis of processing operations

7.1. The legal basis for personal data processing referred to in art. 5.3. is the performance of a contract for the purpose indicated in art. 6.1.1. that is entered into under current legislation and in the manner envisaged by contractual terms and conditions of the Seven Salotti S.p.A. contract or the fulfilment of pre-contractual obligations, between Seven Salotti S.p.A. and the user as a result of contacts aimed to evaluate the possible conclusion of a contract between concerning the services provided by Seven Salotti S.p.A.
7.2. The legal basis for personal data processing referred to in art. 5.3. is the performance of a contract for the purpose indicated in art. 6.1.2. that is entered into under current legislation, including, where appropriate, in the manner envisaged by contractual terms and conditions of the Seven Salotti S.p.A. contract
7.3. The legal basis for personal data processing referred to in art. 5.3. for the purpose indicated in art 6.1.3. is the user’s consent (interested) that is expressed at the time of the supply of his contact to the owner or to persons authorized by it during contacts, fairs or events to be included in the newsletter service.
7.4. The legal basis for personal data processing referred to in art. 5.3. for the purpose indicated in art. 6.1.4. is the consent of the user (Subject) that is expressed when he provides his contact to the Controller or to qualified subjects during contacts, Fairs or events on order to be included in the newsletter service.
7.5. The legal basis for personal data processing referred to in art. 5.3. for the purpose indicated in art. 6.1.5. is the performance of a legal obligation to which the Controller is subject to.

8 - Social Network Plugin

8.1. On this website there are also plugins and/or sharing buttons for social networks, in order to allow easy sharing of content on the user's favorite social networks. These plugins are programmed in order not to set any cookies at the time when the user accesses the website or individual pages thereof, with the aim of safeguarding the user’s privacy. If necessary cookies are set, insofar as required by social networks, only when the user makes actual and voluntary use of the sharing button or of the plugin. It is necessary to emphasize that if the user, accessing the social networks, browses the net having been previously logged in, will have already agreed to the use of the cookies channeled through these social networks as well as to the social networks personal data processing, to which Seven Salotti S.p.A. is completely cleared of any involvement and cannot be held accountable in any way.
8.2. The collection and use of the information obtained through the social network cookies are governed by the respective privacy policy:

9 – Subject’s rights

9.1. The art. 13, par. 2 of the Reg. UE 2016/679 lists the user's rights.       
9.2. The website has the purpose to inform the user about the rights referred to in artt. 13, par. 2, b) and d), 15, 16, 17, 18, 19 and 21 GDPR, specifically the right to:
9.2.1. obtain from the Controller confirmation as to whether or not personal data concerning him or her are being processed, even if not yet recorded, and their communication in intelligible form;
9.2.2. Get indication about: a) the data source; b) the processing purposes and modalities; c) the logic involved in processing carried out through electronic tools; d) the identity and the contact details of the Controller, of the Data Protection Officer, of the Processors and of the designated Representative referred to in art. 3, par. 1 GDPR; e) recipients or categories of recipient to whom the personal data have been or will be disclosed or that can become aware of the data as a designated Representative in the territory of the State and as a Processor;
9.2.3. Obtaining: a) the updating, rectification or, if necessary, integration of data; b) the erasure, the anonymization or blocking of personal data processed in violation of law, including those for which the storage is not necessary referring to the purposes of the processing for which the personal data are collected or subsequently processed c) the confirmation that the operations referred to in a) and b) have been communicated, including their content, to those to whom the data have been transmitted or disseminated, except for such fulfilment appears impossible or requires means manifestly disproportionate to the subject's right;
9.2.4. Object completely or in part for legitimate reasons to the data processing even if related to the purpose of data collection; 
9.2.5. If applicable, the user has also the rights referred to in arts. 16-21 GDPR (right of rectification, right “to be forgotten”, right of restriction of processing, right to data portability, right of object), and the right to lodge a complaint with a supervisory authority;
9.2.6. Withdraw consent at any time.
9.3. Requests may be addressed to the data Controller, without formalities or, alternatively, using the model provided by the supervisory authority or by sending an e-mail to:
9.4. If the processing refers to art. 6, par. 1, a) GDPR – consent to the processing – or to art. 9, par. 2. a) GDPR – explicit consent to the processing of genetic data, biometric data, data concerning health, data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership – the user has the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
9.5. Likewise, in the event of law infringement, the user has the right to the right to lodge a complaint with a supervisory authority, which in Italy is Garante per la Protezione dei Dati Personali.
9.6. For a better examination of the user’s (subject) rights, please refer to artt. 15 and following of Reg. (EU) 2016/679 and art. 7 of Italian D. Lgs. 196/2003.

10 – Nature of consent

10.1. The provision of personal data referred to in art. 5.3. is mandatory for the fulfilment of the purposes set out in artt. 6.1.1. and 6.1.2.. Any refusal to provide such data causes the impossibility for the Controller to provide the services referred to in art. 6.1.1. and 6.1.2..
10.2. The provision of personal data referred to in art. 5.3. for the fulfilment of the purposes set out in artt. 6.1.3. and 6.1.4. is optional. The subject may also decide not to provide any data or subsequently deny the data processing already provided for these purposes: in this case the Controller will not fulfil the purposes referred to in art. 6.1.3. and 6.1.4.. In this case, the user may continue to make use of the services referred to in the artt. 6.1.1. and 6.1.2..
10.3. The provision of personal data referred to in art. 5.3. is mandatory for the fulfilment of the purposes set out in artt. 6.1.5.. Any refusal to provide such data causes the impossibility for the Controller to fulfil the legal obligations referred to in art 6.1.5. and, consequently, to provide the services referred to in artt. 6.1.1. and 6.1.2..

11 – Subject’s data transfer to non-EU countries

11.1. This website may transmit some data to services located outside the European Union area, towards the US territory. The data transfer is authorized and strictly regulated by art. 45, par. 1 GDPR and by Commission Implementing Decision (EU) 2016/1250 of 12 July 2016, because the the companies to which the data may be transferred adhere to the Privacy Shield.
11.2. Data will be never transferred to third countries which do not comply with the rules referred to in art.. 45 and following of Reg. (EU) 2016/679.

12 – Personal data security measures

12.1. This website processes users' data fairly and lawfully to GDPR as well to the current Italian legislation (D.Lgs. n. 196/2003 and subsequent amendments or additions), implementing appropriate technical and organizational measures suitable to risk mapped to avoid personal data breaches, leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data. The data processing is carried out by informatic tools and/or telematics, with organizational measures and according to logic strictly related to the purposes referred to in art. 6.
12.2. Other than the Controller, some categories of authorized people may have access to the data processing involved in the organization and management of the website (administrative staff, commercial staff, marketing staff, legal team, system administrators, etc.) or external entities in charge of outsourcing services on behalf of the Controller (such as technical service providers, hosting providers, IT companies, communication agencies) that are designated, if necessary or appropriate, as external data Processors.

13 - Cookies’ types

13.1. Please refer to the website’s cookies policy.

14 – Copyright

14.1. All texts, graphic components, sound files, videos, images, animation and more generally all the information hosted on this website are owned by Seven Salotti S.p.A. and protected by international Copyright law and by the other intellectual property law.
14.2. None of the contents referred to in the preceding subparagraph may be copied, modified or resold, in whole or in part, for profit.
14.3. Icons, logos and names of products displayed on the pages of this website are copyrighted by their respective owners or are anyway protected under trademark, patent and intellectual property laws.

15 – Content of the website and disclaimer

15.1. Seven Salotti S.p.A. does not assume any responsibility for malfunctioning of the site nor for the damages - of any nature - which may be caused to users by the access to the website or in any case by any contact with it, nor for that demages that may derive from third-party websites linked by this website or linked by social networks plugins incorporated in this website. Seven Salotti S.p.A. has no responsibility because links and sharing buttons constitute a facilitation for users, who can easily share contents or make other operations on the website through this buttons or plugins. Anyway Seven Salotti S.p.A. rejects any responsbaility about quality, contents and graphics of the websites reachable by these links, social buttons or plugins. Seven Salotti S.p.A. is neither responsible for information obtained by the user through the access to the websites linked to Therefore, the responsibles for the completeness and accuracy of information are the respective websites’ owners.
15.2. Seven Salotti S.p.A. has as main goal the ensuring that all the website’s contents are properly assessed and analyzed, as well as elaborated with accurancy and, if necessary, updated. At the same time, however, errors or omissions may occur: Seven Salotti S.p.A. declines, therefore, any form of liability for damages that users may suffer due to eventual errors, inaccuracies and omissions in the website’s contents, as well as due to the use of it done by third parties. Furthermore, Seven Salotti S.p.A. declines any form of liability for damages that users may suffer due to errors, inaccuracies and omissions in third-party websites’ contents, reachable by links available on this website.
15.3. Any objects, products, software, etc., available on this website for download (e.g. technical files, commercial files, software, etc.), subject to laid down exceptions, are freely and free of charge available for the users under the conditions set out by Seven Salotti S.p.A., who reject any responsibility for the documents’ content, for the products’ characteristics nor for the functioning of software.
15.4. Seven Salotti S.p.A. reserves the right to modify the website’s contents in any moment, without notice, as well as to edit this Privacy policy as referred to in art. 16.

16 – Edits to the website privacy policy

16.1. This privacy policy, published on, may be changed or updated by the Controller; major updates will be reported to the users by a message published on the website with proper visibility.
16.2. Privacy policy updated on 23.05.2018 in accordance with Reg. (EU) 2016/679.